FIAT aims to reinvent the digital experience thanks to a live dialogue between the customer and the brand. The metaverse store.
The FIAT Metaverse Store is an interactive showroom powered by the metaverse, a sales and information option with the
ability to offer an immersive and user-friendly brand experience.
"At FIAT we are once again at the forefront of offering our customers an innovative and stress-free brand experience.
In true FIAT style, the FIAT Metaverse Store is the first of its kind in the automotive sector. It is a magical experience:
A human-driven immersive journey into the world of FIAT. Simple and easy to use, pursuing the idea of "tech it easy", and accessible to all,
thanks to its technology" - said Olivier Francois, CEO of FIAT and global CMO of Stellantis.
Thanks to the fusion of physical and digital elements, all it takes to enter the world of FIAT is
a simple click on fiat.it from any device with internet access (computer, smartphone, tablet),
without the need for any specific equipment or extensive IT knowledge.
The FIAT Metaverse Store offers an experience where you start with the Product Genius welcoming you and, thanks to the
and, thanks to the video streaming, you can explore the product in 360 degrees, learn about its technology, engine, questions about recharging, operation, infotainment, etc.
This solution is something that large companies are betting on them and in Virtual Booth we know that not only we have
not only we have solutions of this type but also more affordable solutions such as our configurator and
vertical solutions to transform your Web to Web 3.0. Not only take advantage of this technological "boom" but to be and to be
be on the cutting edge of innovation thanks to these communication and service tools.
See here this photos of the Fiat Metaverse Store